Splitit

Splitit is a white-label, fully embedded Installments-as-a-Service payment technology platform powering the next generation of commerce innovation within the consumer installment payments industry. Unlike traditional Buy Now, Pay Later (“BNPL”) models, Splitit does not directly extend credit to the shopper. Instead, Splitit's innovative technology enables shoppers to tap into their existing, unutilized credit to create card-attached installment plans. Splitit's solution offers a compelling value proposition for shoppers by unlocking payment deferral in a responsible manner while enabling sales incrementality for merchants. Additionally, Splitit allows existing participants within the payments ecosystem (acquirers, issuers, gateways, and networks) to capture value in the growing BNPL industry, all through a single network API. Headquartered in Atlanta, Georgia, Splitit operates across North America, Europe, and Asia Pacific.