

Since the start of 2026, public software ETFs have fallen ~17%, erasing all gains since ChatGPT launched. The market is repricing the entire category on four risks: collapsing cost of code, per-seat pricing under pressure, agentic stack compression, and margin erosion from inference costs. We believe these risks are real, but the selloff treats all software as one trade. That's where the analysis breaks down.
Vertical software inside financial institutions is deeply embedded, protected by regulation, proprietary data, and decades of institutional trust. AI is unlikely to bypass this layer. It has to work through it, making incumbent fintech software a critical platform for AI to operate at institutional scale.
In this perspective, Motive Partners lays out the structural case for why this moment is not the end of financial technology software but its re-founding: the moats that deepen with AI rather than erode, what may be a potential 10x TAM expansion as software moves from selling tools to delivering work, and why speed will determine which platforms define the next generation of financial infrastructure
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